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This domain shop.villagecinemas.com.au had the following on the site, "Welcome to the Village Cinemas online Gift Shop." We observed that the webpage said " Here you will find a range of gift ideas for all occasions, including Gold Class Gift Vouchers, e-Vouchers, Gift Cards as well as gifts for Seniors, Kids and Families." It also stated " Give Dad something classy this Fathers Day with a gift from Village Cinemas. E-Vouchers are sent direct to your email so its as easy as buy, print, give! Plus theres no delivery fee. Save money every time you go the movies with our books of Screen Savers." The header had Gift Cards as the highest ranking keyword. It was followed by buy gift card, gift cards, and cinema gift which isn't as ranked as highly as Gift Cards. The next words the site used was cinema gift card. cinema gift voucher was also included but will not be viewed by web engines.